This is the title of our latest White Paper, and the title assumes that you have a value proposition. Perhaps it’s better to ask: Do you know why clients choose to work with you over the competition? And if so, can you articulate this competitive advantage and use it as a tool to help you grow your business?
The White Paper will help you answer both questions by outlining what a value proposition is, why they are important, how to create one and how to utilize it in your marketing efforts. Click here to download the full piece.
To highlight, a strong value proposition will help you connect emotionally with people, and people are more likely to do business with people that they can relate to. It will also create a strong point of differentiation between you and the competition, will help you define your target market as a precursor to developing (or redeveloping) your asset gathering strategies and marketing plan, and can help you:
- Increase the quantity and quality of leads and referrals
- Gain market share in your targeted markets
- Enhance your presentation and close more business
- Improve your operating efficiency
