It’s a new year, and while many of you are probably like me and no longer make New Year’s resolutions (which we wouldn’t have kept anyway), the kick-off to a new year is a great time to think about how to refresh and extend your brand. Sure, we all talk about doing our planning at the end of the year, but in reality, the period between Thanksgiving and January 1st usually turns out to be pretty unproductive.
Come January, however, everyone seems to be more focused. So it’s not too late to make some changes to your business that will not only help you grow in the long run, but also still have an impact this year.
What Is Your Brand? Before we talk about refreshing you brand, it’s important to understand what your brand is – because it’s much more than a logo or the color of your marketing materials. Your brand is what you are to the marketplace and more importantly to your clients – it’s your reputation and the value that you bring to clients and the reason that they do business with you
An effective brand will:
- Associate you with a value-added service;
- Distinguish you from other market participants; and
- Be viewed as being meaningful and beneficial.
Click here to download the entire White Paper.
