Unlocking Real Value Blog

Advisors – Be Patient – Social Media Works! - January 4th, 2012

2011 ended with a number of studies sighting advisor frustration with social media. For example, a study by the Aite Group concluded that advisors were not getting the desired benefits of better brand awareness, competitive differentiation and revenue growth. 20% of advisors surveyed said that social media was unimportant to them while another 40% said that they were neutral on social media.

My reaction? Be patient! There are two primary reasons for advisors to become engaged with social media – the aforementioned prospecting and branding and client servicing. Many advisors fail to see this second but very important use for social media. In fact, even if you never get a piece of new business from your social media efforts, yet are able to better serve your clients, I for one would argue that your social media efforts have been successful.

In today’s 24/7 viral news world, clients are demanding information when they want it and how they want it – it’s no longer good enough to dictate to clients when you will be calling or meeting with them. Social media provides a great outlet to get your ideas out to clients in a timely fashion, and it’s not a lot of  additional work to offer your clients multiple social media outlets – Facebook, Twitter, Google + – so that they can choose the one that they are most comfortable with. (As an aside, don’t let these social media efforts limit your face-to-face time with clients – it’s still important that you make the time to sit down with clients as often as possible.)

Also interestingly, of all of the social media sites followed by Aite Group, only LinkedIn increased its overall use between 2009 and 2011. LinkedIn does not, however, address the client servicing side of the social media question. What about e-mail marketing systems such as Constant Contact? To me, this is one of the easiest and most efficient ways to enter the social media game, and it allows you to not only provide clients with information, but also in a branded way!

Advisors did mention some positive feelings for client communications in the Alite Group survey, but it was relegated to the back of the headlines. I say move forward – come-up with a client servicing plan that makes sense and is flexible. The prospects will come, albeit more slowly. As they say, if you build it they will come.

AK In The News: 2012 Will Be Year of …. - December 30th, 2011

Readers were asked in a year-end poll by Ignites (a Financial Times Service) what they thought the main market trends of 2012 would be (they were given a list of items to choose from). The two top trends that they identified were 1) the return of individual investors into equities; and 2) the growth of exchange-traded funds (ETFs) and other passive investment strategies at the expense of mutual funds. I agree with them on the latter but not the former.

Investors continue to be fee-sensitive, and given the relatively poor performance of the equity markets for awhile now, the popularity of ETFs should continue to grow. After all, to many investors, if returns are going to be low, why reduce them further with higher cost mutual funds?

I am surprised that the number one answer  (28% v. 26%), however, was that individual investors would return to the market. I personally think that this is wishful thinking on the part of financial services professionals. As I state in the article, ” I think that the combination of global uncertainty (especially in Europe) and the election are going to make investors hesitant to get back into the markets. I think that the market will be flat for the year and then we might get a year-end rally after the election.”

What do you think? Click here to read the entire article.

Have a great New Year’s weekend. 2012 should be an interesting year.

Top Ten 2012 Predictions - December 21st, 2011

2011 has certainly been an interesting year – with many economic, financial and political issues unresolved as the year ends. What this bodes for next year is that 2012 will be another tumultuous year – in fact a year very much like this one.

In no particular order, therefore, my top ten predictions for 2012:

10 – The Presidential election is the Republicans to lose. I retain this view even as the Republicans (led by the House) are self-destructing and opening the door for Obama. If the candidate is Romney, Huntsman or someone with similar moderate views that can attract independents AND there is no third-party candidate, then Obama is out. If, on the other hand, the candidate is Gingrich, Paul, Bachman or some other candidate who can not attract independents AND/OR a third-party candidate emerges, then we will have four more years of Obama. I know that that is a lot of “ifs,” but we are still early in the race. My money is on a Romney presidency starting in 2013.

9 – The Democrats will retain control of the Senate, although with a smaller majority, in part because like in 2008, the Republicans will put up some unelectable candidates (can anyone say Rhode Island?). The Republicans will retain the House of Representatives, which will look pretty much the same as it does now. Sorry Nancy.

8 – The Supreme Court will uphold the legality of Obama’s Health Care plan, but this will make it an even more polarizing issue in the election (since the decision should come in the Spring). If a Republican is elected President, it will be continue as an even more contentious subject in 2013 and beyond, as the legislative branch will take the lead in repealing parts of the plan.

7 – The stock markets will end slightly up for the year, helped by a year-end relief rally after the election. Volatility should be relatively low, as many investors will stay on the sidelines because of all of the political uncertainty. Another “lost” year like this one. It will remain a stock pickers market – driven largely by earnings in the few sectors of the economy that will do well.

6 – The U.S. economy will not go into recession, though following continuing turmoil in Europe, will get dangerously close. Unemployment will dip somewhat then increase again to about 9% at election time because there will be no significant job bills enacted and political gridlock will dampen demand. Housing will remain in the dumps. The positive economic news of the past month is deceiving.

5 – Europe will go into recession (maybe not all countries but as a whole). There will have to be a number of emergency summits once again, as everyone realizes that the actions enacted in 2011 were only band-aid measures and that real problems remain. The divergence between the stronger Northern European countries and weaker Southern European ones will continue.

4 – The Euro will survive 2012 – barely – and I imagine a year from now the outlook for its continuation past 2012 will be very bleak. Back to those summits for a second – hopefully there won’t be 8 or 9 like there were this year!

3 – The Occupy movements will continue sporadically throughout the year as economic conditions stagnate. I don’t think they will pick-up significantly, however, and absent the emergence of any real leadership – to voice a unified concern or theme in a cohesive manner – the November elections might signal their end.

As for the financial services industry:

2 – At least one major brokerage firm will be sold or spun off by its bank-parent (this excludes Morgan Keegan; in this case, if MK is not sold by the end of the first quarter, I predict that Regions Financial itself will be gobbled up by a larger bank). The bank/brokerage marriages have in large part not worked, so 2012 could be the beginning of the end for many of these relationships. Hint – ML.

1 – The wirehouses will continue to lose advisors to the independent, RIA and semi-independent channels. The attractiveness of working for one of the big four is just not what it used to be – both from a reputational point of view as well as an ease of doing business one. The wirehouses aren’t going to disappear though – just continue to become less dominant.

In any case, 2012 should be another fun and interesting year.

Happy Holidays and a Happy and Healthy New Year to all – regardless of the macro-world, may 2012 bring you and your family health and prosperity.

A Look Back At My Top Ten 2011 Predictions – How Did I Do? - December 14th, 2011

As the year draws to and end, and before I release my predictions for 2012, I thought that it would be fun to look back on my predictions for this year. Here is the list with updated comments (which are in bold).

10 – Stocks will once again have a better year than the economy as a whole. I am “mildly optimistic” heading into 2011. The one thing that I have learned is that you can’t fight the market’s momentum. The market is essentially flat and the economy  remains weak with a few bright recent employment reports. Mild optimism was perhaps warranted, but not rewarded.

9 – Housing will continue to struggle in 2011 and unemployment will remain stubbornly high. The jobless recovery will continue, but there will not be another recession. This predication proved to be pretty accurate. We are pretty much where we were a year ago (wasted year?).

8- The much-talked-about municipal bond crisis may develop, but will not be as bad as the doomsayers predict. Increased municipal failings will not be surprising – but this will not be another crisis of the magnitude of the housing crisis. I was wrong here – this crisis never really developed even though a number of large bankruptcies occurred. 

7 – The bipartisan spirit of the lame duck Congress will end quickly – particularly over spending – and the gridlock predicted after the election will begin. This is not necessarily a bad thing for the markets – just the reality. Here I was correct – the political environment is worse today then it was a year ago. More on this in my 2012 predictions.

6 – The Federal Reserve will not raise interest rates (that will happen in 2012). Interest rates have not been increased and if anything, whatever inflation threat there was has abated.

5 – The crisis in the Euro zone will continue and the PIIGS will continue to give us heartburn – but the Germans will lead the EU to the rescue and the crisis will not negatively impact the US (maybe on particular days, but not overall). Kind or right – kind of wrong. The Euro crisis has gotten worse and the German leadership has been less than stellar. The jury is still out as to what the impact on the US will be – that again is more of a 2012 prediction at this point. But Europe = heartburn was certainly true!

As for the financial services industry:

4 – It will be another year of net advisor losses for the wirehouses. The allure of going independent coupled with continued negative press will be the straws that break the camels back and influence advisors to make the change. Yes and no – the trend toward independence continues but slowed more than I thought. However, this slowdown was do more to general inertia caused by economic uncertainty than by anything positive that the wirehouses did to make themselves more attractive. Few advisors are willing to make changes that will affect their clients when there is so much uncertainty already.

3 – UMAs will continue to grow at the expense of SMAs and ETFs will continue to grow at the expense of mutual funds, although ETFs will continue to fight negative press surrounding the plethora of derivative-type ETFs that are being developed. UMAs did continue to grow as did ETFs. The negative press about ETFs is still out there, although did quiet down somewhat during the year. Surprising was the growth of advisor-managed accounts – didn’t see that one coming!

2 – Fidelity will have at least one reorganization (not hard to predict based on past trends!) and Schwab will continue to grow its managed accounts AUM and surpass at least one, if not two warehouses. Of course Fidelity made news with changes in staff and strategy and Schwab continued to grow. 

1 – Consolidation among money management firms and RIAs will continue as firms continue to cut costs and search for synergies to help them distinguish themselves from the pack. Consolidation did continue, although slower than I thought – another symptom of a year in which economic and market uncertainty caused many people to sit on their hands and wait for the dust to clear.

All in all, I would say many of my predication were accurate. But the year was a frustrating one in that we find ourselves pretty much exactly where we were a year ago – the markets are pretty much at the same levels, the economy is growing at the same rate, unemployment remains high, etc. etc. etc.

I think 2012 is going to be a little more exciting – look for my new predictions next week!

AK In The News: RIA Growth To Continue - December 8th, 2011

Today’s FundFire (an on-line service of the Financial Times) contains an article on the growth prospects for RIAs; click here to read the entire piece. While the article focuses on Focus Financial Partners, no pun intended, the comments are germane for other industry participants as well.

My comments center on a few primary themes, one related to the overall growth prospects for RIAs, and the other on how these firms are maintaining and in some cases increasing their competitiveness.

While there may have been some slowdown in the trend toward advisors going independent this year (depending on who you talk to and which studies you look at), this slowdown is more a symptom of the current financial uncertainty then a sign that the trend toward independence has reversed. What we learned in 2008 is that economic and market uncertainty, rather than signaling large moves in assets, leads to a period of inaction – many advisors don’t want to rock the boat and make decisions until the future becomes clearer.

This is the case for clients as well as advisors. The attractiveness of leaving a wirehouse for an RIA remains for advisors that either want an equity stake, as some of these firms are offering, are looking for more independence in the decision-making process and/or perhaps a chance to escape the reputational risk that hampers many of the wirehouses today. Now, I am not saying that the wirehouses are going away. Some advisors like the safety of the wirehouses, and the fact that they don’t have to make management and/or other far-reaching decisions. They are willing to put up with the increasing amounts of compliance and red tape.

The second point – competitiveness. Larger RIAs and aggregators, as the article points out, are increasing their product offerings – specifically in the areas of SMAs, UMAs and alternative investments. In many case, they are teaming with product providers. My comments here are that in many cases, it is easier for these RIAs to buy the product platforms as opposed to building them.

Their particular area of expertise is probably not in product development – so why force the issue? In my mind this situation is similar to many bank brokerage platforms, where the quickest way to grow and compete is to utilize existing products. The amount of money, time, and organization that it takes to build competitive investment products is daunting for firms that have never done it before.

AK In The Press: Social Media Important in Financial Services - November 30th, 2011

Perhaps the financial services industry is finally getting it – a majority of respondents to an Ignites (a Financial Times Service) survey indicated that it is important for fund companies to be involved in social media. The complete article can be found by clicking here.

I was asked two questions by the reporter – whether it was important for fund companies to be involved in social media and if so, should they be interactive with the general public. The answer to both questions was a resounding yes.

As I have commented before, the old days of fund companies, or anyone else in the industry for that matter, simply pushing out their message the way they want to – via advertising for example – is no longer effective as a stand alone strategy; although advertising is still a way to promote brand recognition. In today’s 24/7 viral news world, clients and prospects want what they want, when they want it and how they want it.

Social media is an effective way to pull people into your website and to generate interest in your company and your services.

On the second question, the more respondents see that you are listening to them, and in fact taking the time to respond to their comments, the more engaged they will feel. One of the attractive features of social media is that it is a two-way street – it allows you to engage with people – to have lively discussions and even debates. Make people part of the conversation and they will be more inclined to remain interested.

It is good to see that the financial services world is starting to get the advantages of social media – and this is even without mentioning one of my favorite uses of social media – the ability to proactively communicate with and assist in client servicing – back to giving people what they want, when they want it and how they want it.

Dear MF Global Board of Directors: - November 22nd, 2011

Dear MF Global Board of Directors:

What were you thinking? Have you been asleep since 2008? Do you think that just because John Corzine has an impressive resume you should have given him carte blanche to leverage your firm like that? Did you ever consider  the more than 1,000 employees, and their families, that you have now negatively impacted? Where were the institutional and compliance controls that would have alerted you to the co-mingling of client asses with your own? Really?

(I waited a few weeks before I wrote this to cool down … But I  really haven’t!)

These are just a few of the questions that I would like to pose to both the Board and to John Corzine. While I don’t expect them to necessarily think about the rest of the industry before they plan their strategy, what they have effectively done is give all of us who work in the industry another black eye just at the worst possible time – while arguments over the proper level of regulation still abound and the “Wall Street” v. “Main Street” debate intensifies.

What is honestly surprising to me is that this entire affair hasn’t gotten more bad press – because it certainly is a poster child for those that want to regulate Wall Street more and accentuate the divisiveness that now permeates our country. I’m really not sure why this lack of outrage has been the case – especially when the story first broke. The past two weeks has been more explainable, as the scandal at Penn State has made all other stories pale in comparison.

But at some point this story will come back to more prominence. The reputation of John Corzine has probably been tarnished beyond repair; so has to some extent the reputation of Goldman Sachs, as the actions of its former employees always reflect back on the firm. But the saddest thing is that some in the industry have learned little from the events of the past few years – and now thousands of employees and customers are suffering. It is now reported that more than $1.2 billion is missing and may never be recovered.

What were you thinking?

AK In The Press: Managers Challenged To Stand Apart From Rivals - November 17th, 2011

Last week I gave a presentation at the IMI Consultants Congress entitled “Top 10 List – Winning  A Finals Presentation.” (See last week’s blog for a recap of the presentation and a link to the full list, which can also be found on the Resources page of my website.)

The following article – Managers Challenged to Stand Apart from Rivals – highlights two of the discussion points my fellow presenter and I spoke about and was printed in today’s FundFire.

Differentiation – One of the audience members mentioned that it was difficult for managers to know who their true peer groups are for comparison sake, and that she felt it was important for the consultant to give the manager this information. In reality, however, it’s almost impossible to do, this since managers are all different, and the goal is not to only put “identical” managers up against each other. Consultants will select managers who they feel would all be equally capable of fulfilling the mandate. Rather than try to compete against the other managers, and highlight differences, it is better to stress why you are different and what your own competitive advantages are.

Often times, if you are perceived as competing against someone as opposed to advocating for yourself, you will lose credibility with the prospect. Manager search and selection is an art more than a science. It is not perfect. So concentrate on what you do well, and you will be successful.

The other topic mentioned in the article is who should attend the presentation. I took somewhat of a contrary view, in that while portfolio managers have always be considered important presenters, in today’s volatile world I feel that it is as important to have continuity – that the person the prospect meets at the finals presentation doesn’t go away but services the account on an on-going basis and is available to the client.

We had a lively discussion, and I think the bottom line conclusion was that each situation must be evaluated on its own merits. I will concede that it is more important that a manager who is a stock picker bring a portfolio manager to the presentation, but a top quality client servicing person should also be there to provide consistency and highlight client service.

Top 10 List – Winning A Finals Presentation - November 8th, 2011

For investment managers, winning a finals presentation is a balance between adapting to the past and being forward-looking, and between presenting general firm information and specifics as relates to this prospect. The top 10 are key points that should be addressed in the presentation – if the client has to ask about these issues, it’s probably too late!

(This list was prepared for a presentation made to the IMI Consultant’s Congress in Stamford, CT)

  • Number 10: Explain any unusual fluctuations in AUM. Differentiate between markets losses  and client terminations, withdrawals and redemptions.
  • Number 9: Describe any process adjustments that you made in reaction to the 2008 financial crisis and this year’s Euro-crises. Where these changes permanent or temporary?
Click here to see the rest of the list.

Fewer Advisors Means …. More Competition? - November 1st, 2011

There have been a lot of headlines lately about the announcements by the wirehouses that they plan to reduce their number of advisors over the next few years. Surprising? No. Necessary? Yes. Behind the headlines, however, there is perhaps another story.

A recent survey by Cerulli Associates Inc. shows that the warehouses’ share of retail assets under management fell from 49.7% in 2007 to 42.8% at the end of 2010. (The warehouses are today defined as Morgan Stanley Smith Barney LLC, Bank of America Merrill Lynch, Wells Fargo Advisors and UBS AG; the above numbers do not include Merrill Edge advisors or Wells Fargo’s Finet channel for independent advisors.) As an aside, the regional brokerages and independents are picking up this market share.

The number of advisors at these firms, during the same time period, declined from almost 57,000 to just under 51,000. Cerulli estimates that 20% of these advisors left by choice and the rest were terminated.

So what do we deduce from these numbers? For one, the warehouses are obviously focusing more on productivity than share numbers; in fact, during this same period of time, the average AUM per advisor increased to $94 million. It no longer makes sense to be the biggest – what makes sense is to the best and most productive. With costs rising – both platform as well as total compensation (health care anyone?) – fewer, more productive advisors, makes business sense.

The implication for advisors is that the human cost aside, this trend actually increases competition. It makes sense to extrapolate that the remaining advisors will be the cream of the crop – the weak links are getting stronger.

The industry is getting smaller – and that is probably a good thing. For the individual advisor, however, this change will make it more competitive, not less – as counter intuitive as that sounds. The public perception of advisors is still negative and the market environment is still tough – these numbers don’t do anything to change that.

Advisors must continue to strive to differentiate themselves and clearly articulate their value-added proposition. After all, there are still more than 50,000 at the wirehouses alone!