Archive for the ‘Advisors’ Category

And the Worst Job in Financial Services is ….

Thursday, March 17th, 2011

I saw this morning that four Morgan Stanley Smith Barney branch managers recently left the firm – two went to competitors and the fate of the other two was not known by the reporter. It got me thinking, is there a worse job in this business than being a branch manager, especially at a wirehouse?

You will know from past blogs that I am not one of the many wirehouse bashers – I have spent many years at these large firms, and despite recent difficulties, I feel that they will have their day once again. But over the past few decades, the role of branch management has changed, and not for the better.

Historically, compliance jobs were always considered the worst in the industry. Everyone hates those anti-business people in compliance and legal, don’t they? Realistically, we know that they are a necessary evil and in fact there to protect us – but it was always fun to blame them for everything bad. But now, in today’s world of transparency and full disclosure, compliance has become a friend more than a foe. In fact, almost unheard of years ago, people sometimes look for that “no” to avoid things that they really don’t want to do!

Conversely, branch management used to be a glamorous job. The branch manager was respected, helped train and mentor the rookies, held productive sales meetings and stood up for his guys when the home office was being difficult. Those days are behind us, especially at the wirehouses.

Branch managers have largely become babysitters – bringing down the hammer at the request of the home office, and often saying no to protect themselves. I have an old friend who was a branch manager. His firm asked recently him to fill-in temporarily when they were between branch managers. He did it – but only out of a sense of loyalty, and he did it kicking and screaming!

To cut costs, many branch managers have been let go in place of complex managers, pay has been cut, and I’ll bet we all know tons of former branch managers who are now producers.

So yes, I think that the worst job in financial services is definitely branch manager.

What do you think?

The Unhappy Marriage of ML/BofA – The Saga Continues

Tuesday, March 8th, 2011

Any way you slice it, the cultural problems between the “old” Merrill Lynch and parent Bank of America persist. Part of the problem is the classic meshing of a bank with a brokerage firm.

Business Week’s article this week on the firm (entitled “The Bull Whisperer”) highlighted many of the potential causes of the continuing conflict – Bank of America’s “connectivity” initiative (a.k.a. encouraging/mandating cross-selling of proprietary products), the desire of the bank to have brokers get rid of smaller accounts (or at least offer smaller clients less service), the low price of the stock, the continuing bad press surrounding the bank, etc.

Whether you support the notion that the partnership is not working – Merrill brokers are leaving in larger numbers than the competition – or you think the partnership is working – brokers have access to more liability-side services – there is one clear lesson: brokers just don’t like being told what to do. All other reasons aside, and regardless of the rationale – increased bank profitability – the connectivity initiative is only going to drive more brokers away.

The bottom line is that the large broker/dealers will continue to exist, and many brokers will continue to make the move to independence. Regardless of the reasons for the larger number of brokers leaving ML, the lesson for upper management is that you can’t ignore cultural differences. To do so will lead to continued unhappy marriages like the ML/BofA one.

Having said that, I understand that in the case of this merger there really was no choice – the merger happened at the apex of the financial crisis and ML was headed toward certain bankruptcy. So in cases like this, management needs to be a little smarter, recognize the irreconcilable cultural differences and stop trying to put a square peg in a round hole.

It’s All About Trust, Trust, Trust

Friday, March 4th, 2011

Hardly a day goes by that I don’t read one study or another, or see a poll that indicates that the public level of confidence in the financial services industry remains very low. And usually the answer why is the same – a lack of trust. Trust is our equivalent to real estate’s Location, Location, Location. Its’ All About Trust, Trust, Trust – that’s it in a nutshell – that’s what matters to investors.

So if we all know that you have to gain an investors trust, why are so many in our industry having trouble either understanding this, or in gaining it? I read an interesting article recently that not only talked about trust between advisors and clients, but between advisors and the investment companies (e.g., mutual funds) that they work with. What was most interesting to me was that advisors are looking for the exact  same thing in the companies that they work with that clients look for in advisors.

So why the disconnect? Why are advisors in general able to articulate what they want from investment partners but unable to demonstrate the same traits to the people that they want to do business with them? Why can’t we as an industry gain the public’s trust?

First, lets look at the traits that are most important on the advisor side. They want firms they work with to be ethical, trustworthy and easy to business with. These traits are more important to them than cost. In addition, many advisors seem to be reducing the number of firms that they are working with in order to be able to do a better job of due diligence – they want to work with a smaller number of partners who they know well and can trust.

Hmmm – sounds familiar? That’s exactly what clients want – they don’t want to have a lot of advisors – they want someone that is ethical, that they can trust and that is easy to work with.

So where is the disconnect – why can’t many advisors demonstrate to their clients that they are ethical, trustworthy and easy to do business with?

Much has to do with the fact that clients don’t understand what the advisor is really offering – what the “brand” is. If an advisor doesn’t effectively articulate what his value-added proposition is and what makes him different – and better – than the competition, then naturally the client will focus on either price or product – and inevitably not be happy.

The clients of successful advisors can tell you why they do business with their advisor. So, maybe, if your’e an advisor, you should ask the question – the answer might help you reposition or redefine your message. Ask yourself the question, ask your clients the question. In fact, just by asking clients the question, and showing clients that you trust and value their opinion, you are probably starting to increase trust!

Its All About Trust, Trust, Trust.

How do Advisors Mismanage Their Practices?

Friday, February 25th, 2011

Published on February 25, 2011 – FUNDfire – An Information Service of Money-Media, a Financial Times Company- written by Andrew Klausner, Founder and Principal of AK Advisory Partners LLC.

When we analyze advisors, we usually focus on traits that successful advisors share. But are there traits that are shared by underperforming advisors as well? The answer is yes. If you’re mismanaging your practice, the odds are that you’re deficient in at least one of four closely linked areas. Taking corrective action in your weak area can help position you for future success. Here are the top traits that we see among underachieving advisors:

Lack of business plans: Whether you’re a single practitioner or part of a team, planning is an important component to your business success. The key is to match your resources with your growth expectations. The metrics used are typically desired assets under management and revenue. Where do you want your business to be in one year, or in three years? When combined with your desired minimum account size, you can determine the number of clients that you business should have. Armed with the information, you can analyze if your resources – both human and financial – are a match for your goals. Once resources and goals are in sync, you can begin to address the question of how you get there. Make sure that everyone in your organization understands the goals and how success will be measured.

Lack of a distinct value proposition: Why is someone going to do business with you? What value do you add that they can not get somewhere else? What is unique about you or your services? These are the types of questions successful advisors ask themselves. You notice that I didn’t mention the word “product.” That’s because the product is the commodity; the advisor is the differentiating point. Creating a unique value proposition is part of the process of developing your brand identity. A good brand is one in which every time a client sees something from you, they know it’s from you, and they are reminded of the unique value that you add.

Poor Client Service: Multiple surveys find that client service – even more than investment performance – will dictate whether clients stay with you or not. Part of the planning process for all successful advisors is devising a client service strategy that accomplishes two primary goals: provide the client a unique, enjoyable and profitable experience, and offer the service in an efficient manner. Good client service begins by asking clients what they want and how they want their services delivered (for example, in-person, telephone, e-mail). Challenge your staff to create your own unique client experience and make it part of your brand.

Being reactive instead of proactive: Finally, it’s the old saying that if the client has to ask, it’s too late. Successful advisors anticipate client questions and concerns, especially during volatile times. Call clients before they call you and make them feel like true partners in the relationship. Conduct client surveys as a good way to get feedback. Embrace social media to the extent allowed by your firm so that you can push out ideas to your clients on an on-going basis.

AK Quoted: Poll: Competition From ETFs Is Top Industry Challenge

Thursday, February 24th, 2011

Published on February 24, 2011 – Ignites – An Information Service of Money-Media, a Financial Times Company – written by Gregory Shulas

Competition from exchange-traded funds ranks as the biggest challenge facing the mutual fund industry. That’s according to a plurality of Ignites poll respondents.

Roughly 45%, or 155 voters, said ETFs, along with collective investment trusts, are the biggest threat to mutual funds. That made it the top option in a survey asking readers to identify the industry’s top challenge.

The high ranking comes more than two months after ETFs hit the milestone of $1 trillion in assets under management, and as more active mutual fund firms seek to launch their own ETF products. Some industry observers contend that the growth of ETF products is coming at the expense of mutual funds.

The Dodd-Frank Act received 17%, or 58 votes, coming in a distant second. The lackluster showing may reflect the lack of clarity regarding the law’s ultimate impact on the industry, due to Congress’s current reluctance to fully fund the legislation.

The industry’s concerns about poor equity product inflows appear to be diminishing as only 13%, or 45 voters, said weakness in that asset class is a top concern. Meanwhile, 9%, or 31 voters, said 12b-1 reform is a top challenge.

Rounding out the results were “mitigating the risks, losses imposed by low-yielding money market funds,” with 8%; “tougher scrutiny by SEC, Finra,” which received 6%; and delays in getting derivative-oriented products approved by the SEC, which collected 3% of the vote.

The top ranking for ETFs as a competitive threat to the industry is a development that fund professionals should take note of, says Paul Justice, director of ETF research at Morningstar. The option’s popularity partly stems from the fact that passive product advocates are having an easier time selling their story to post-crisis investors than their active management counterparts, he says.

“I think people responded this way because mutual funds have a harder time defining their value proposition to investors. ETF providers have effectively explained the tax efficiencies and the low costs of their products, saying, ‘Look at my expense ratio.’ What the mutual fund industry has failed to do is say that we charge more but we provide better services,” Justice adds.

Andy Klausner, principal at AK Advisory Partners, says the readers’ concerns about ETFs mirror what he sees firsthand in the industry. “I am not surprised by the poll results. ETFs have become increasingly popular and have been a focus of the press for more than a year. While there has been some negative publicity over some of the more esoteric and risky leveraged ETFs, mainstream ETFs have gotten positive feedback overall,” Klausner says. He adds that the mutual fund industry has a right to be concerned.

“Investors have never really understood the pricing of mutual funds — the many so-called hidden fees — and I don’t think the industry has ever done a good job of explaining them,” Klausner says. “Many sophisticated investors today are still confused about mutual fund fees. On the other hand, ETF fees are pretty straightforward and low.”

Brian McCabe, partner at Ropes & Gray, is surprised that Dodd-Frank collected only 17% of the vote. “I would have expected that, given the importance and sheer volume of regulatory changes occasioned by Dodd-Frank, respondents would have considered it, if not the top industry challenge, certainly a closer second than what the poll revealed,” McCabe says. “I’m not surprised to see that competition from ETFs and collective investment funds finished high on the list, but the margin by which it bested Dodd-Frank is surprising,” he adds.

Yet the industry still seems to believe that mutual funds have the strongest prospects, despite ETFs’ market gains. In a Dec. 14 Ignites reader poll, 51% said ETF assets won’t surpass mutual fund assets in the near term. That made it the top sentiment expressed in the poll. Of that group, 26% said it would take another 20 years for ETFs to surpass mutual funds, while 25% indicated it will never happen.

As of 3 p.m. Tuesday, nearly 350 Ignites subscribers participated in the survey, which is an unscientific sampling of the publication’s subscribers. Readers voted only once on a voluntary basis. Ignites’s audience consists of financial advisors, money managers and service providers.

What Makes a Mission Statement Good?

Thursday, February 10th, 2011

A Mission Statement – a short statement of a company’s purpose – is an important part of your brand (or corporate identity). It helps distinguish you from the competition by articulating your value-added proposition in an intriguing and engaging way. A good Mission Statement makes the reader want to read more about you and your services.

It should be short – especially if people see it for the first time on your website – because if it isn’t, people won’t read it. As in your elevator speech – if you can’t articulate your value succinctly – it’s time to go back to the drawing board!

Having said that, there are three additional important components of a good Mission Statement:

1) It should clearly define the product and/or service that you provide;

2) It should clearly define who the target audience for your product and/or service is; and

3) It should contain a measurement metric so that you can evaluate its effectiveness.

It might sound daunting to accomplish these goals in a short statement, but it’s definitely possible. To view some samples of Mission Statements please click here. Slides 5-6 of this presentation provide general examples as well as a few specific ones from the financial services industry. (Contact me if you want to know the companies whose Mission Statements are listed on slide 5.)

Send me a draft of your Mission Statement and I’ll give you my two cents.

Business Planning for Advisory Firms

Monday, January 31st, 2011

This is the title of a presentation I am giving Wednesday at TD Ameritrade Institutional’s 2011 National Conference. Click here for a full copy. The five sections of the presentation include:

1. Mission statements – how to start off on the right foot with a targeted and unique mission statement that encapsulates your value-added proposition and differentiating characteristics.

2. Business planning – How to develop a business plan that will assist you in taking your practice to the next level.

3. Client strategies – How to build goals and segment clients so that your capabilities and goals are in synch.

4. Performance management and measurement – How to measure your progress.

5. Resource allocation – How to allocate or reallocate your resources to put them to their best use.

I hope you find this information useful. Many view business planning as a necessary evil – and in some ways it is! But you and your business will be better for going through and sticking with the process.

(Contact me if you want copies of the worksheets that accompany the presentation.)

My Two Cents on the Fiduciary Standard

Thursday, January 27th, 2011

Since the release of the SECs report on the Fiduciary Standard last weekend, it has been the talk of the industry. I therefore feel compelled to add my two cents on the issue, especially since it will be one of the most discussed and debated issues of the year (and perhaps next year).

But before I speak to that issue, the SEC also released its report on the need for enhanced examination and enforcement resources for investment advisors; both studies were mandated by the Dodd-Frank Act. This study has gotten far less press, but its implication are just as important. To quote from the results “State regulators may not have adequate resources to continue to assume increased regulatory responsibilities, and investor protection could be compromised if such resources are lacking.”

The study made no final recommendations, but my concern is that regardless of how the fiduciary standard issue finally concludes, lack of effective enforcement will significantly decrease its effectiveness. Especially in today’s atmosphere of governmental budget cuts, don’t overlook the importance of how any eventual legislation is supposed to be enforced. Given the spotty recent records of the regulatory agencies, this study should be garnering a lot more the public discussion.

Now, on to the fiduciary standard. To borrow from another commentator, if this were a baseball game, we would probably be in the third inning – this issue will not be settled for a long time. At issue is if brokers should be held to the fiduciary standard that investment advisors are held to today. Under the recommendation, anyone providing personalized investment advice to retail customers would have to adhere to the fiduciary standard.

Part of the rationale given for the recommendation is that client’s do not understand that there are differences in the standards in place today. The SEC argues that harmonizing the regulation of advice providers would increase investor protection (although no specifics are given). The new standard would require that advisors show that any recommendations they make is defensible and that the paperwork is in place to ensure that investors understand exactly the service they are expecting.

A summary of my two cents:

– This issue will not be decided for a long time, and as the publicity continues the arguments are probably going to confuse investors more than anything;

– Instituting a fiduciary standard that is not enforced will not protect investors;

– Just because investment advisors today are held to this standard does not mean that all investors are protected; and just because brokers are not help to this standard does not mean that investors are being harmed;

– The burden continue to fall on the advice giver (broker or investment advisor) to explain how they act in the client’s best interest – to describe their process and how they hold themselves to a fiduciary standard (regardless of whether anyone else does).

At the end of the day, successful advice givers will be able to articulate their value-added proposition and succeed. The rest of this seems to me just to be a lot of noise……..

1Q2011 Newsletter – A New Year, a New Congress …

Monday, January 17th, 2011

We have published our first quarter newsletter, which features our new White Paper “The 10 Keys to 2011 Marketing Success.”

Click here to see the entire newsletter. Our introductory letter, entitled “A New Year, a New Congress …” talks about the dichotomy between the outlook for the markets and the outlook for the economy as we move into 2011.

While the outlook for the economy is improving somewhat, concerns remain over the speed and magnitude of the recovery. On the other hand, most market participants are more optimistic about the outlook for the stock markets as we enter a very important earnings season. Even though there is a lot of optimism, however, earnings were so good last quarter there is some caution and concern if earnings this quarter will be as good.

Against this backdrop, we all need to run and grow our businesses. Enter our White Paper, which discusses marketing in today’s environment.

Have a great quarter – we would love to hear your feedback on our newsletter and White Paper.

The 10 Keys to 2011 Marketing Success

Wednesday, January 12th, 2011

We just completed our newest White Paper – The 10 Keys to 2011 Marketing Success.

The White Paper begins:

The economic events of the past two years have brought with them the reality that while referrals are great, and will always be part of growing a business successfully, many practices that have relied on referrals exclusively have more recently needed to supplement these referrals with a more active marketing approach.

For those who have not had to actively market for a number of years, or those who have not been happy with their marketing success – or lack thereof – one of the stark realities is that marketing has changed. Competition has increased, clients have become more discerning and social media has had a dramatic impact on the types of activities that are most effective.

Click on the link above to read the rest of the Paper. It can also, along with the other White Papers referenced in it, be found on the Resources tab of our website.